A Call To Duty: Small Business Can Lead On Covid-19 Vaccinations And Help Bring The Economy Back

Rhett Buttle • March 1, 2021

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The rapid development of successful Covid-19 vaccines may be one of the most remarkable accomplishments in modern science. However, the Biden Administration faces what may be an even harder task in ensuring that an overwhelming majority of Americans take the vaccine. Today, it has launched a partnership opportunity with the private sector. America's large corporations will play an important role, but the real untapped resource is America’s small business owners. 


Why? 


Over 92 million people generate their livelihoods from small businesses as either an owner or an employee, representing more than one quarter of the U.S. population. According to Gallup, small business is the most trusted institution in the United States, and Americans’ confidence in small business is nearly four times higher than larger corporations. Perhaps most importantly, small business owners — and in particular business owners of color — are a trusted voice to their workers and in their communities for people who just aren’t sure yet whether to get the shot. 


With this type of reach and influence, it is critical that small businesses are supported and resourced in times of crisis. Logistical challenges in many states, pandemic fatigue, a history of racial injustice in medical care, and skepticism about the vaccine have caused some Americans to be reticent. Building our economy back better will require a rapid and far-reaching vaccination strategy, and Main Street can be a leader in this area. 


President Biden’s call to action asks small businesses to adopt a mask policy, establish a vaccine plan for each of their employees, and amplify the importance and safety of the vaccine. If you are a small business owner, you can answer this call to action by being a leader in raising awareness and support for the Covid-19 vaccine. Here are three immediate steps to consider. 


1. Educate Yourself and Help Your Employees Understand the Importance and Safety of the Covid-19 Vaccine: After more than a year of the pandemic, there are still confusion and misunderstanding about a virus that the Centers for Disease Control and Prevention (CDC) estimates 83 million Americans have acquired at some point. As a small business owner, you can help counter confusing messages by getting yourself up to speed and educating your employees on the safety and efficacy of the vaccine and why it is important that they receive it. In doing so, do not make blanket statements about the science being definitive. Take the time to explain why the benefits of taking the vaccine abundantly outweigh the risks. If you can, create a space for conversation beyond “water cooler” talk, such as hosting a roundtable with your employees. The CDC has developed a Covid-19 Vaccine Resource Center to help inform these discussions. 


2. Create a Covid-19 Vaccine Plan for Your Team: Unlike corporate America, few small business owners have a full-time human resources staff, and most have no help at all. Nevertheless, all businesses, big and small, need a vaccine plan. Whether you decide to encourage, incentivize, and/or mandate vaccinations depending on your industry, you should communicate that plan to your employees both verbally and in writing. If you intend to make vaccination mandatory, seek legal advice as you develop that plan. If you plan to incentivize receiving the vaccine, consider not only paid time off to get the shot, but also to recover from side effects if they occur. Another step you can take is to keep your employees apprised of updates on vaccine eligibility and where to register. The law firm Fisher Phillips has developed an employer resource center with vaccine policy templates that can assist with Covid, as well as during flu season. The CDC has co-developed a Vaccine Finder that can help you locate a vaccine site near you. 


3. Become Ambassadors in Your Community: Once you have championed the vaccine in your business, you can become an ambassador in your community. Work with your local public health department and other government agencies to see how you can support efforts to maximize the distribution of the vaccine. In addition, you can encourage your local chamber of commerce or rotary club to host an educational conversation on this topic. 



The sooner Main Street is able to fully reopen, the sooner our economy will be on the path to recovery. It’s up to the small business owners on Main Streets to help us get to that point faster by showing leadership in a safe and equitable distribution of Covid-19 vaccines.

This piece originally appeared in Forbes on February 26, 2021. You can view it online here.

Rhett Buttle is the founder of Public Private Strategies, Executive Director of the Small Business Roundtable, Founder of the NextGen Chamber of Commerce, a Senior Fellow at The Aspen Institute, and a contributor for Forbes.

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April 3, 2025
Rhett Buttle, Founder and CEO of Public Private Strategies, joined Rahel Solomon on CNN to talk about trade policy and the impact of tariffs on small businesses. Watch the full interview here or below.
August 9, 2024
WASHINGTON, D.C. – This month marks the anniversary of two pivotal pieces of legislation that are helping fuel a small business boom, the CHIPS & Science Act and the Inflation Reduction Act. Over the past four years, there has been a historic growth of American entrepreneurship across the country, with over 18 million new business applications filed, each one an act of hope and optimism in our economic future. This small business boom is fueled by investments like the Inflation Reduction Act and the CHIPS & Science Act. Rhett Buttle, Founder and CEO of Public Private Strategies, released the following statement: “As we mark the two-year anniversaries of the CHIPS & Science Act and the Inflation Reduction Act, the positive impact across the business landscape, and particularly for entrepreneurs, is unmistakable. The CHIPS & Science Act is fueling entrepreneurship opportunities by dedicating over $50 million to help develop new ideas and technologies to strengthen domestic semiconductor production and supply chain. “The Inflation Reduction Act has helped lower costs for workers and consumers, driving up demand for small businesses across the country. The healthcare provisions of the Inflation Reduction Act alone are saving millions Americans an average of $800 per year on health insurance premiums. These investments have helped fuel America’s small business boom, including a record 18 million new small business applications filed over the past four years. “We have more work to do to address the issues that business owners have consistently said are their top priorities, from lowering health care and prescription drug costs to expanding and streamlining contracting opportunities for small employers to strengthening and protecting American democracy . We remained committed to working with business leaders to address these challenges and ensure these investments are implemented effectively to grow economies and support communities all across the country.” ### About Rhett Buttle Founder & CEO, Public Private Strategies President, Public Private Strategies Institute Senior Fellow, The Aspen Institute Rhett Buttle is an entrepreneur, advocate, and one of the most trusted leaders at the intersection of business and policy in Washington, DC. He has worked for President Biden, Vice President Harris, President Barack Obama, Secretary of State Hillary Clinton, and Governor Arnold Schwarzenegger in government and campaign roles. Rhett is the founder of Public Private Strategies (PPS) and President of the Public Private Strategies Institute (PPSI), which works to bring together the public and private sectors to build coalitions, activate campaigns, and create strategic partnerships to drive policy and market outcomes. In these roles, he advises leading policy makers, foundations, nonprofits, and corporations. In addition to PPS and PPSI, he has helped found the Small Business Roundtable, Small Business for America’s Future, and the Next Gen Chamber of Commerce. He is also a Senior Fellow at the Aspen Institute and a regular contributor to Forbes, where he writes on the intersection of business, policy, and politics. Rhett has also been featured in The New York Times, CNN, The Wall Street Journal, and several other business publications. About Public Private Strategies Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes. Learn more at www.publicprivatestrategies.com .
April 29, 2024
WASHINGTON, D.C. – Today, the Bureau of Labor Statistics released its March jobs report, showing the US economy added 303,000 jobs in March while the unemployment rate fell to 3.8%. CNN characterized US job growth in March as “whopping,” with gains far outpacing economists' expectations. In response to the strong jobs report, Rhett Buttle, Founder of Public Private Strategies, released the following statement: “The labor market continues to exceed economists’ expectations, with over 300,000 jobs added in March – 50% more than economists anticipated. Bipartisan investments like the Bipartisan Infrastructure Law, CHIPS & Science Act, and Inflation Reduction Act are fueling broad-based economic growth that is strengthening the labor market, increasing consumer confidence , and leading to over 16 million new small business applications in the past three years – the most ever in that period and a reflection of deep optimism among American entrepreneurs about our economic future.” “Lawmakers must continue to double down on America’s economic momentum, and that starts with addressing the issues that business owners say are their top priorities, from lowering health care and prescription drug costs to strengthening and protecting American democracy .” ### About Rhett Buttle, Founder, Public Private Strategies and President, Public Private Strategies Institute Rhett Buttle is an entrepreneur, advocate, and one of the most trusted leaders at the intersection of business and policy in Washington, DC. Most recently, Rhett served as National Business Advisor to President Joe Biden’s 2020 campaign. He has worked for President Barack Obama, Secretary of State Hillary Clinton, and Governor Arnold Schwarzenegger. Rhett is the founder of Public Private Strategies (PPS) and President of the Public Private Strategies Institute (PPSI), which works to bring together the public and private sectors to build coalitions, activate campaigns, and create strategic partnerships to drive policy and market outcomes. In these roles, he advises leading policymakers, foundations, nonprofits, and corporations. About Public Private Strategies Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes. Learn more at www.publicprivatestrategies.com . As the United States marks the 14th anniversary of the AffordableCare Act (ACA), more Americans now have health care coverage than ever before. Since its enactment in 2010, the ACA has been a vital tool for Main Street, providing access to affordable healthcare options and fostering a healthier, more productive workforce.
April 5, 2024
WASHINGTON, D.C. – Today, the Bureau of Labor Statistics released its March jobs report, showing the US economy added 303,000 jobs in March while the unemployment rate fell to 3.8%. CNN characterized US job growth in March as “whopping,” with gains far outpacing economists' expectations. In response to the strong jobs report, Rhett Buttle, Founder of Public Private Strategies, released the following statement: “The labor market continues to exceed economists’ expectations, with over 300,000 jobs added in March – 50% more than economists anticipated. Bipartisan investments like the Bipartisan Infrastructure Law, CHIPS & Science Act, and Inflation Reduction Act are fueling broad-based economic growth that is strengthening the labor market, increasing consumer confidence , and leading to over 16 million new small business applications in the past three years – the most ever in that period and a reflection of deep optimism among American entrepreneurs about our economic future.” “Lawmakers must continue to double down on America’s economic momentum, and that starts with addressing the issues that business owners say are their top priorities, from lowering health care and prescription drug costs to strengthening and protecting American democracy .” ### About Rhett Buttle, Founder, Public Private Strategies and President, Public Private Strategies Institute Rhett Buttle is an entrepreneur, advocate, and one of the most trusted leaders at the intersection of business and policy in Washington, DC. Most recently, Rhett served as National Business Advisor to President Joe Biden’s 2020 campaign. He has worked for President Barack Obama, Secretary of State Hillary Clinton, and Governor Arnold Schwarzenegger. Rhett is the founder of Public Private Strategies (PPS) and President of the Public Private Strategies Institute (PPSI), which works to bring together the public and private sectors to build coalitions, activate campaigns, and create strategic partnerships to drive policy and market outcomes. In these roles, he advises leading policymakers, foundations, nonprofits, and corporations. About Public Private Strategies Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes. Learn more at www.publicprivatestrategies.com . As the United States marks the 14th anniversary of the AffordableCare Act (ACA), more Americans now have health care coverage than ever before. Since its enactment in 2010, the ACA has been a vital tool for Main Street, providing access to affordable healthcare options and fostering a healthier, more productive workforce.
March 22, 2024
WASHINGTON, D.C. – This week, the U.S. Small Business Administration (SBA) announced the agency's first-ever voter registration agreement with the Michigan Department of State (MDOS). This landmark memorandum of understanding (MOU), signed to bolster civic engagement and voter registration efforts in Michigan, marks a significant milestone in empowering small business owners. Under the MOU, MDOS will create a dedicated URL for the SBA, enabling online visitors to easily register to vote. Additionally, MDOS officials will have the opportunity to conduct in-person voter registration at SBA's small business outreach events, providing direct support to entrepreneurs. Michigan, with its thriving small business sector of over 900,000 enterprises employing 1.9 million individuals, stands to benefit significantly from this initiative. The SBA, in an effort to bolster its mission of ensuring small businesses thrive, will also promote voter registration nationwide by integrating information from Vote.gov into its marketing materials, website, and social media channels, and through signage at SBA offices and events throughout the country. Following the announcement, Rhett Buttle, Founder of Public Private Strategies & President of the Public Private Strategies Institute, released the following statement: "Small business owners have the power to drive positive change. This historic collaboration between the SBA and MDOS underscores the shared commitment to amplifying the voices of small business owners in Michigan and across the nation. By providing access to voter registration information, businesses are supported, and our democracy is strengthened, which is crucial for our economic prosperity. This agreement fosters a culture of civic engagement that benefits us all." Small business owners interested in registering to vote in Michigan can visit the Michigan Department of State's Voter Information Center at mvic.sos.state.mi.us . For more information about the SBA's programs, financial assistance, and services supporting small businesses, visit www.sba.gov . ### About Rhett Buttle, Founder, Public Private Strategies and President, Public Private Strategies Institute Rhett Buttle is an entrepreneur, advocate, and one of the most trusted leaders at the intersection of business and policy in Washington, DC. Most recently, Rhett served as National Business Advisor to President Joe Biden’s 2020 campaign. He has worked for President Barack Obama, Secretary of State Hillary Clinton, and Governor Arnold Schwarzenegger. Rhett is the founder of Public Private Strategies (PPS) and President of the Public Private Strategies Institute (PPSI), which works to bring together the public and private sectors to build coalitions, activate campaigns, and create strategic partnerships to drive policy and market outcomes. In these roles, he advises leading policymakers, foundations, nonprofits, and corporations. About Public Private Strategies Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes. Learn more at www.publicprivatestrategies.com . As the United States marks the 14th anniversary of the AffordableCare Act (ACA), more Americans now have health care coverage than ever before. Since its enactment in 2010, the ACA has been a vital tool for Main Street, providing access to affordable healthcare options and fostering a healthier, more productive workforce.
March 20, 2024
WASHINGTON, D.C. – As the United States marks the 14th anniversary of the AffordableCare Act (ACA), more Americans now have health care coverage than ever before. Since its enactment in 2010, the ACA has been a vital tool for Main Street, providing access to affordable healthcare options and fostering a healthier, more productive workforce. Over the past decade, the ACA has significantly benefited entrepreneurs and workers by offering affordable coverage options through Health Insurance Marketplaces, providing tax credits to ease the cost of providing healthcare, and eliminating pre-existing condition exclusions. These provisions have brought stability and predictability to healthcare costs, allowing businesses to plan for the future with confidence. To mark the 14-year anniversary of the ACA, Rhett Buttle, Founder of Public Private Strategies and appointee at the Department of Health and Human Services under President Obama, released the following statement: "The Affordable Care Act has been an important milestone for businesses, entrepreneurs and workers across America. Today, more Americans have health insurance than ever before in our history. By offering affordable healthcare options and removing barriers, the ACA has allowed entrepreneurs to focus on what they do best – innovate, grow, and create jobs. “The ACA has set a strong foundation for access to high-quality and affordable care, but there’s so much more we need to do to help our job creators thrive. Building off the ACA, the Inflation Reduction Act takes important steps to tackle healthcare costs in our country. We must continue this progress and tackle these important issues. In survey after survey , small business owners have identified the cost of healthcare and prescription drug prices as their top concern. We should strengthen recent action to lower the cost of prescription drugs and continue to provide strong subsidies to make the plans offered under the ACA affordable to more Americans.” ### About Rhett Buttle, Founder, Public Private Strategies and President, Public Private Strategies Institute Rhett Buttle is an entrepreneur, advocate, and one of the most trusted leaders at the intersection of business and policy in Washington, DC. Most recently, Rhett served as National Business Advisor to President Joe Biden’s 2020 campaign. He has worked for President Barack Obama, Secretary of State Hillary Clinton, and Governor Arnold Schwarzenegger. Rhett is the founder of Public Private Strategies (PPS) and President of the Public Private Strategies Institute (PPSI), which works to bring together the public and private sectors to build coalitions, activate campaigns, and create strategic partnerships to drive policy and market outcomes. In these roles, he advises leading policymakers, foundations, nonprofits, and corporations. About Public Private Strategies Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes. Learn more at www.publicprivatestrategies.com . As the United States marks the 14th anniversary of the AffordableCare Act (ACA), more Americans now have health care coverage than ever before. Since its enactment in 2010, the ACA has been a vital tool for Main Street, providing access to affordable healthcare options and fostering a healthier, more productive workforce.
January 12, 2024
WASHINGTON, D.C. – Today, the Biden-Harris Administration announced a record 16 million new small business applications in the last three years. The numbers also highlighted that diverse-owned businesses are on the rise. These statistics are a testament to the significant impact that the Investing in America agenda has had for businesses owners, diverse businesses, and their communities. The record number of new business applications is also a sign that small businesses and entrepreneurs are confident and optimistic about the economy, generating resilient and competitive markets, and growing opportunities for Americans. Following the announcement, Rhett Buttle, Founder of Public Private Strategies, released the following statement: “This historic number of new business applications is an exciting sign of the economic resilience of American entrepreneurial spirit. As a result of the investment through the Investing America agenda, led by the Biden-Harris Administration and Congress, small business owners and entrepreneurs are newly equipped with the tools necessary to succeed and excel. These investments, the majority of them the result of bipartisan cooperation, from the Bipartisan Infrastructure Law, Inflation Reduction Act, and Chips and Science Act, are delivering for communities across the country and creating an economy where businesses small and large can thrive. Coming out of the global pandemic the United States has seen unprecedented growth with major new federal investments providing small business owners and entrepreneurs with the tools and resources to generate new businesses, jobs, and a strong economic future.” ###
December 19, 2023
WASHINGTON, D.C. – Last week, a bipartisan group of members from both the Senate and the House of Representatives announced an effort to advance paid leave legislation. The new, bicameral efforts will explore solutions to paid parental, caregiving, and personal medical leave for all Americans. The bipartisan group is seeking input from advocacy, business, and other stakeholder organizations to ensure the policies put forth by the group are effective and meaningful for employers and employees. The Request for Information creates a framework for stakeholder input and ensures that small and large business voices are heard throughout the process. In May, Public Private Strategies facilitated a roundtable with the House Paid Leave Working Group and small business leaders and owners from 11 organizations to discuss the opportunities and challenges to offering paid family and medical leave benefits for employees. The roundtable explored potential pathways forward for both small business owners and the self employed. In a report published by the House Paid Leave Working Group, key findings from the roundtable included: Small business owners want to provide paid leave to their workers. Small businesses recognize that paid family leave would level the playing field with large employers, helping them compete with larger employers to attract and retain workers. Highlighting how government supported solutions to expand access to paid leave can incentivize entrepreneurship by giving entrepreneurs themselves access to the benefit. Small business owners want to provide the benefit, they grapple with two primary challenges in doing so: cost and staffing. Following the announcement, Katie Vlietstra Wonneberg, Principal of Public Private Strategies, released the following statement: “The announcement last week of the Senate Bipartisan Working Group and the Bicameral Bipartisan RFI to explore solutions around paid leave is an exciting new step in the right direction to creating a paid leave policy. In the 30 years since the creation of FMLA, we have yet to advance paid leave that is inclusive of all size businesses. “The business community has been active in the conversations over the past year in coordination with the House Bipartisan Work Group. With the next iteration of these conversations being convened in the Senate, there is a great opportunity to continue to engage with the business community, who see paid leave as a way to ensure small businesses can compete for talent, provide a valued benefit to employees, and ensure continuity in their workforce. Public Private Strategies applauds the bicameral, bipartisan efforts to ensure that all stakeholders are invited to participate and explore innovative pathways forward on paid leave. We welcome the opportunity to work closely with each office to provide insights and expertise on a framework that works for all businesses including the self employed.” ###
November 21, 2023
WASHINGTON, D.C. – Since 2010, Small Business Saturday has recognized and celebrated the contributions of small, independent businesses, which are the foundation of the U.S. economy and the lifeblood of local communities. November and December account for almost 20% of small businesses total retail sales each year, making the holiday season a critical time for local entrepreneurs, Main Streets across the country, and economic growth overall. Due to the economic investments made by the Biden-Harris Administration including the Bipartisan Infrastructure Law, Inflation Reduction Act, and CHIPS and Science Act, we have seen historic investments in small businesses. A recently released fact sheet by the White House shows the impact of these investments in communities, including a record 14.6 million applications to start businesses. Ahead of this year’s Small Business Saturday, Rhett Buttle, Founder of Public Private Strategies, released the following statement: “The holiday season is one of the most vital times of the year for small businesses, bringing workers, consumers, communities, and the economy together and generating innovation and prosperity,” said Rhett Buttle. “Small businesses employ over 61 million Americans, about half of private sector employees, and are the backbone of our communities and economy. Data from the U.S. Census Bureau on new small business applications shows that the past two years have been the strongest two years on record for new small business applications – as a result of the Investing in America agenda. As entrepreneurs continue to build small businesses, economic growth flows into communities across the country, encouraging investments and fostering a stronger economy and democracy.” Here are Some of the Public Private Strategies Team’s Favorite Small Businesses: Beuch e rt’s Saloon - District of Columbia Hill’s Kitchen - District of Columbia Salt & Sundry - District of Columbia Brave + Kind Bookshop - Georgia Revelry Brewing - Maryland Snug Books - Maryland Pamela Salisbury - New York Sphere + Sundry - Online Brut Champagne and Wine Bar - Virginia Grooming Store - Virginia Reedville Coffee House - Virginia Independent K9 - West Virginia ###
November 15, 2023
WASHINGTON, D.C. – Two years ago, President Biden signed the Bipartisan Infrastructure Law, a historic investment in America’s infrastructure and clean energy economy. The law marks the most significant piece of infrastructure legislation in decades, designating funding for roads, bridges, broadband, energy, transportation, and much more. Since its passage, the United States has seen remarkable progress and economic growth, putting American businesses at the forefront of global competition. Public Private Strategies Institute (PPSI) has partnered with the U.S. Small Business Administration & the U.S. Department of Commerce to launch a webinar series focused on expanding public awareness of opportunities stemming from the Bipartisan Infrastructure law and other economic investments in the Investing in America agenda. Specifically, the initiative will educate business leaders about how investments in infrastructure, clean energy, manufacturing and more can create opportunities for them, their communities, and the economy overall. In addition, last year, PPSI launched Build Up Local , an initiative in partnership with the National Urban League (NUL) and National Minority Supplier Development Council (NMSDC) . Build Up Local provides business owners with resources and programs made available through the Bipartisan Infrastructure Law, equipping small businesses with information on infrastructure contracting opportunities and more. Ahead of the two-year anniversary of the Bipartisan Infrastructure Law, Rhett Buttle, Founder of Public Private Strategies & President of the Public Private Strategies Institute, released the following statement: "The Bipartisan Infrastructure Law has had an enormous impact on American businesses and the economy at large. By investing in our nation’s aging infrastructure, the Biden-Harris Administration has taken monumental steps to once again put the United States in a competitive position on the global stage. As we come up on two years of this historic achievement, we continue to see the benefits that businesses are reaping. Initiatives like Build Up Local, are crucial to ensuring small businesses and entrepreneurs from all backgrounds access contracting opportunities made available under the legislation and have the resources they need to succeed in our growing economy.” ###